Thursday’s Numbers
By fred | March 28, 2008
Last night was a new kind of Thursday, the kind where Lost isn’t there anymore. As a result NBC clearly take the night home, both in total viewers and on the demo. NBC was the only network to average over 10 million viewers (11.8 million), and no program on any other network reached 10 million viewers.
As last week it started at 8.00 with a Deal Or No Deal watched by one more million viewers than a week ago, and again it was the only program at that time to have over 10 million viewers (11.2 million). The basketball did good for CBS, at least better than last week, while ABC burned again two episodes of newcomer Miss Guided, which lost close to half a million viewers since last week, and 300 000 between the first and the second episode last night. Not good, but so is the show.
At 9.00 and without Lost to take over, ABC fell down and it was all for the benefit of Celebrity Apprentice on NBC, with 11.3 million viewers and a 4.1 on the demo ! Meanwhile Reaper had lost about 200 000 viewers since last week, while its lead-in (Smallville) winning 400 000 of them. Interesting to note, though, that both shows did pretty much exactly as they had done two weeks ago.
At 10.00 for some reason Celebrity Apprentice couldn’t be stopped, growing and growing, with 1.6 million more viewers and a 4.9 on the demo ! And meanwhile on ABC, Eli Stone was still there, and still standing. Sure, it lost one million viewers since last week, but it then had the most-watched program of the night as lead-in, not as direct competition !
All things considered, Eli didn’t do so bad, growing from its lead-in (rerun of Lost) by one million viewers. The show has never stopped getting better, and can now count on a (small but) loyal audience. With a “real” lead-in (aka no rerun) it should go back to 7.5 million viewers and 2.5+ on the demo without any problem.
All numbers of the night below :
| Thursday 03.27 | ||
| Show | Network | Viewers (18-49) |
| 8.00 | ||
| Deal Or No Deal | NBC | 11.2 M (3.0) |
| NCAA Basketball [8.00-11.00] | CBS | 9.8 M (3.8) |
| Are You Smarter Than A 5th Grader? | Fox | 8.5 M (3.7) |
| Miss Guided | ABC | 6.0 M (2.0) |
| Miss Guided [8.30] | ABC | 5.7 M (2.1) |
| Smallville | The CW | 3.8 M (1.5) |
| 9.00 | ||
| Celebrity Apprentice | NBC | 11.3 M (4.1) |
| NCAA Basketball [8.00-11.00] | CBS | 9.8 M (3.8) |
| Don’t Forget The Lyrics | Fox | 8.9 M (3.1) |
| Lost (R) | ABC | 5.5 M (1.8) |
| Reaper | The CW | 2.8 M (1.2) |
| 10.00 | ||
| Celebrity Apprentice | NBC | 12.9 M (4.9) |
| NCAA Basketball [8.00-11.00] | CBS | 9.8 M (3.8) |
| Eli Stone | ABC | 6.5 M (1.9) |
| Global | Adults 18-49 | ||
| NBC | 11.8 M | NBC | 4.0 |
| CBS | 9.8 M | CBS | 3.8 |
| Fox | 8.7 M | Fox | 2.8 |
| ABC | 6.0 M | ABC | 1.9 |
| The CW | 3.3 M | The CW | 1.4 |
Posted in Numbers/Ratings
Shows: Eli Stone, Miss Guided, Reaper, Smallville
